Consuming Kids examines how marketing to children in the US has exploded after it was deregulated in the 1980s. Since then, it has become more intense, it has increased, and it has started to employ child psychology in pursuit of children. There’s nothing new about the notion of children as consumers. They get pocket money and they earn money in after-school jobs, so naturally, advertisers chase their dollars. But there’s more to it than that. This well-presented documentary sheds some light on just how insidious marketing to children can become. It’s quite eye-opening. And it’s a little frightening.

$5 suggested donation

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