Book Signing: LOGO
December 15, 2010 - 6:00 PM to 9:00 PM
Join us as Adam Rozum conducts a book signing for his new book Logo. Refreshments will be served.
The logo, or brand, is not just an image. It is the embodiment of an organization. Logo design may be one of the most challenging areas in graphic design, thus making it the most difficult to perfect. If designing effective and award-winning logos were based solely on knowledge of mechanics, components and theory, there would be many good logos, but this is not the case.
A logo is a small, visually simple, yet intense art form. A well-designed logo, in its simplicity, has a well-targeted impact. An art form by definition, it has a visual appeal which is a crucial part of its effectiveness. The uniqueness of a logo is necessary to achieve recognition in the marketplace. A logo functions as a trademark, and is used to uniquely identify businesses, organizations, events, products or services. Once a logo is designed, registering it as a trademark is the most effective means of preventing unauthorized third party use or interference.
From the author:
One summer day in 2006 I was organizing my portfolio, getting ready for a presentation. I grouped my portfolio items by categories, brochures here, print outs of the websites there. Finally, I gathered all the logo and identity projects. I looked at my logos and realized that over the years I had created a large body of work and had accumulated a lot of experience in this highly specialized and difficult design field. In my studio, I had worked with many design interns from various design universities and colleges and realized that they could benefit from the methods of design I developed over the years. That’s when I first got the idea of writing this book.
Adam Rozum is the principal of Adam Rozum Design. He was educated and trained in art restoration and design in his native Poland. He served as Senior Art Director at CL&B Advertising, Inc. in Syracuse, New York, from 1989 to 1996. Adam opened the graphic design firm Adam Rozum Design in 1996.
Free to the public